Xiaomi has recently announced the start of its annual Mi Fan Festival (MFF) with the theme “Explore the Possibilities.” The brand will host a series of online campaigns and invite Mi Fans to share their experiences of how Xiaomi’s products have benefited their lives with their friends and families.
The global extravaganza started last April 6 with special offers more than USD 147 millions on official authorized channels. The brand is collaborating with more than 70 online platforms and 300 offline partners in 59 markets to bring the most innovative products at incredible prices to Mi Fans worldwide. Google and Qualcomm Technologies are also celebrating Xiaomi’s founding day together through MFF 2021. In fact, the co-creation of posters for MFF 2021 make utilize the unified visual symbol “&” as a key creative idea of the picture and also symbolizes close cooperation between Xiaomi and Google and between Xiaomi and Qualcomm Technologies.
The posters combine the “infinite” concept of the “Mobius ring” to convey that with Xiaomi, the companies continue to strive with an aim of bringing infinite possibilities to users’ lives. Xiaomi will continue to work with the two tech partners to explore new possibilities, as expressed by the theme of the MFF 2021, with an aim to make everyone’s life smarter and enhance convenience in daily life.
The very first MFF was held on April 6, 2012 in Mainland China when Xiaomi decided to launch an event to celebrate the two-year anniversary of its founding. The company invited Mi Fan to celebrate its birthday together by holding a big party for them. As such, the party venue was set up like a club and guests celebrated while a DJ performed and interacted with them.
100,000 Xiaomi smartphones sold out in 6 minutes and 5 seconds on that day. From then on, Xiaomi has held MFF every year to show its gratitude towards Mi Fans for their support.
Outside of Mainland China, MFF was first held in India and Indonesia in 2015, before being launched in European markets in 2018, when the first shopping carnival was held in Spain. This year will be the 10th annual MFF, and even more global markets will be joining to celebrate the occasion.
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